Thought Leadership Marketing for Realtors: Attract Buyers & Sellers to You by Becoming the Top of Mind” Agent in Your Market

"Larry is a visionary marketer. Learning his Thought Leadership methodology should be mandatory for every business owner, marketer and sales professional." ~ Bill Bartmann, Self-Made Billionaire & Reached #25 on Forbes Wealthiest List

"Some people are thinkers and some people are leaders. There a few people who truly meet the criteria of being a “thought-leader”. Even rarer, is someone who has the vision to coincide with the ability to lead and guide change. Larry Genkin is a man of deep thought, of great leadership, of broad vision—most importantly a man of action. Larry is a pioneer on the trail of visionary thought leadership. Across industries, markets , and profession Larry is leading the way for all to follow." ~ Spike Humer, Chief Consultant for The Abraham Group

Why is it that top realtors make 10x the amount of money as the average realtor each year?

• Do they work 10x as many hours?
• Are they 10x as smart?
• Do they possess 10x the real estate knowledge?
• Do they spend 10x the amount of money on marketing and advertising?
• Do they get 10x the commission rate?

Truth be told, top realtors often work fewer hours, have similar IQ’s, the same level of real estate knowledge, spend less money on advertising and get slightly higher (but not 10x) commission rate as their significantly lower earning counterparts.

So what accounts for the huge disparity in earnings? Why will one realtor earn in one year what it will take another a decade in earnings to amass?

In short, Thought Leadership Marketing.

Top earners have become RECOGNIZED as thought leaders within their markets. Buyers and sellers have come to believe that they are THE local expert on real estate, bestowing upon them a high degree of trust and credibility because of the thought leadership marketing methods these particular agents used. Because of the use of such processes, these agents experience the following results:

1. Prospects aggressively seeking top agents out, much like a renowned surgeon;
2. Significantly shorter sales cycles in closing new listings -- sellers don’t feel the need to compare agents or play agents off of each other;
3. Higher commission rates

The beauty of becoming the recognized Thought Leader in your market is Top of Mind Awareness. This means when buyers/sellers think of a real estate agent, your name pops into their mind first. If I was to ask you to think of a cola company, I’d be willing to bet you’d say Coke or Pepsi, right? That’s because in the cola industry Coke & Pepsi have Top of Mind Awareness through Thought Leadership Marketing. It’s no coincidence that they have the top market share. Those with Top of Mind Awareness usually do. The higher your Top of Mind Awareness, the more money you will make. It’s that simple.

However in real estate, where you’re often dealing with the largest asset in peoples lives, it’s different than selling sugar water. If you had an unlimited marketing budget you could blanket your market with ads, no doubt this would aid your Top of Mind Awareness. However, Top of Mind Awareness, only makes you part of the “Consideration Set” – the group of potential agents who the winner will be selected from. This is why Thought Leadership is so critical – Thought Leaders become the PREFERRED vendor. Combine Thought Leadership and Top of Mind Awareness and you can punch your ticket to top earner status.

Becoming your market's Thought Leader with Top-of-Mind Awareness is what this program is all about.

In our 90 business transforming minutes, our Introduction program will teach you:

1. Why the marketing methods average performers use are becoming less effective every day;
2. The 9 principles to becoming your markets Real Estate Thought Leader;
3. Turning your Thought Leadership status into sales;
4. How to make you the Thought Leader, not your company;
5. The 7 musts to becoming the real estate agent with Top of Mind Awareness in your market;
6. How to get messaging allies who’ll turn you into a local celebrity;
7. How to become the news media, so you can have credible, yet unending, self promotion;
8. The 4 pre-requisites to closing any listing or property.

YOU CAN MAKE MONEY QUICKLY

1. Received trackable sales leads from your new efforts;
2. Gotten dormant contacts to reactivate themselves;
3. Motivated old clients to provide you with hot referrals;
4. People contacting you asking for your advice and opinions;
5. Prospects requesting to subscribe to communications from you.

We look forward to your success!

Sincerely,

Larry Genkin and Nathan Kievman

GET YOUR THOUGHT LEADERSHIP
ACTION PLAN STARTED TODAY

Thought Leadership for Realtors Introduction Program

Price: $495

Satisfaction Guaranteed!

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The Value of this event is Worth 100x More Guaranteed:

If you don't find the information on Thought Leadership Marketing worth at least 100 times what you paid, you drop out of the seminar, call a special phone number and your card is never charged. It's free... if it isn't fantastic.

Mr. Genkin is the author of the upcoming book on the topic, Thought Leadership Marketing: The Step-by-Step Guide to Generating Sales by Establishing Your Organization - and Yourself - as Experts in Your Field. Recently he was a presenter for the world’s most renowned business strategist and marketing Guru, Jay Abraham. Additionally, as Founder, CEO & President of Larstan Publishing Inc. he is publisher of Blogger & Podcaster Magazine and has personally worked with over 125 publishers including; USA TODAY, Forbes, Inc, Time, Information Week, Federal Computer Week, CIO, and PC Magazine.

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